Content Delivery Platform

GA-CDP is a proven and scalable solution for the delivery of digital content via Internet or mobile channels. The platform can distribute services, applications and static, dynamic, or streaming content to end user devices, applications or other platforms.

Challenges

As demand for data services increases both service providers and enterprises need to deliver an increasing number of complex services and content to an increasing number of complex devices. And they must be able to use multiple channels (Internet applications, portals and enterprise publishing frameworks) to do so.

Users do not want to be concerned with the technical aspects of configuration in order to receive the content in the correct form. Yet, to be successful the content must be easy to use, and delivered in a consistent reliable manner regardless of the channel or device that is used.

As a result, the services, content and their business logic must support various copyright/licensing, DRM and billing/pricing rules. In addition they must be adapted to suit the channels, platforms and devices so that the content appropriate to the user's preferences, channel and device can be selected and delivered.

Features

GA-CDP is a complete solution for reliable digital content presentation, delivery, and billing appropriate to the device and channel.

GA-CDP interfaces with Business partners such as mobile operators, content providers, service providers and billing providers to aggregate, manage and deliver content to the end users across multiple Channels including mobile networks, Internet, VOIP services, IPTV, and print.

As an example GA-CDP can be used by mobile operators to integrate content from many external content providers or content aggregators. In addition, it can be used to bridge mobile billing services to partners and content providers so that the content can be charged.

Presentation Engine

The presentation engine applies the required presentation format to the content. Rules and UI filters can present the content for a number of channels with different user experience to match the best practices and state of the art presentation technologies.

For Web channels it is possible to create high volume content presentations or complex catalogs with customized browsing hierarchies. For WAP the presentation engine produces both of plain and structured content catalogs optimized for different kind of devices.

The content can be presented to the end user directly over mobile or Internet channels or is provided to external publishing and presentation systems in a form of XML data feeds. GA-CDP presentation engine helps to

• build WAP/WEB portals
• export XML data for external publishing
• support branding and look and feel customization (e.g. for branded portals)
• display multiple previews per item
• support browser plug-ins (e.g. flash previews)
• support for online and offline content catalogs (e.g. Web and print catalogs)

Delivery Engine

Delivery engine is designed to bring the content from content management systems and content providers to the end users.

Content is typically delivered via Internet or mobile services; all major technologies as WAP, WAP Push, MMS, streaming, XML, RSS, ATOM and other Internet delivery methods are supported.

GA-CDP includes Mobile Billing Platform which allows embedding of billing services direct into the delivery chain.

The delivery engine is tightly integrated with included GA-DMS (Device Management System). This enables the most appropriate content and data format to be selected for delivery to the target device.

DRM

Integration with GA-DMS enables the most appropriate DRM method to be used for the delivery. The delivery engine is then capable to fulfill complex delivery scenarios applying appropriated DRM policies and transfer encodings.

GA-CDP supports all DRM standards used today such as OMA DRM v1.0 including combined and separated Delivery, as well as proprietary DRM standards such as Nokia Closed Content List, Microsoft windows media player and others.

Ginger Alliance Device Management System (GA-DMS)

GA-DMS is an optional component of GA-CDP ensuring that requested services and content are delivered in the most suitable format for the requesting device. The system recognizes the device and its configuration (hardware, firmware, software & settings) and helps to select the most appropriate version of the content. If the configuration needs to be updated this can be done Over the Air, prior to provisioning the service or delivering the content.

Ginger Alliance Mobile Billing Platform (GA-MBP)

GA-MBP is an optional component of GA-CDP that acts as bridge between mobile operators, billing services and content providers to enable billing for digital services and content. GA-MBP connects to the billing interfaces of billing service providers and enables the content and service providers to receive the necessary customer billing information. GA-MBP has also been used as the basis to enable a billing aggregator and could be used with third party delivery platforms.

Business Logic Framework

Business logic framework keeps track of all business transactions. As soon as the end user makes the first step to get desired content - a new business transaction is created and since this point any event related to the delivery is monitored and paired with the master transaction record.

This enables control of the complete data-flow. Collected data can be presented through the Reporting & Administration Framework to be used by a customer care, marketing, mobile operators and content vendors.

The business logic framework defines maintains and implements all logic related to business transactions processed by the GA-CDP. This component applies pricing, delivery and business rules, user and service subscription information, marketing and delivery channel information to data coming form billing systems and content providers.

Pricing Rules

Allows the definition of flexible pricing policies for content delivery such as bundling, buy one get one free, time based pricing for streaming content as well as different pricing levels for the same item.

Marketing Channels

Allows the definition of sales and marketing channels to define over which channel the content is offered or presented to the end customer for example, TV advertisement, print campaigns, online portals or in store offers. This information is then used with GA-RAF to provide a powerful tool to monitor and analyze how successful a particular item is sold or the success of certain sales and marketing activities.

Additional integration

GA-CDP is flexible enough to integrate and deliver external content or even redirect business transaction processing to external platforms. This allows defining content product and delivery channels regardless on the structure of physical content owners and providers.

Ginger Alliance - Content Management Platform

GA-CMP is an advanced, scalable and robust management platform designed to store, organize, maintain and publish various types of digital content. Content of any type including audio and video formats can be stored and used by different applications from the single instance of GA-CMP.

In combination with GA-CDP it creates a solid and feature rich solution for content base services.